Greetings friends!  The following is a press release sent from Oral Health America for their Fall for Smiles Campaign.  We would like to help spread their word about the importance of oral health.  Please take a moment to read.




September 1, 2013


Oral Health America Launches Fall for Smiles Campaign to Promote Healthy Mouths

September 1, CHICAGO – A recent public opinion survey commissioned by Oral Health America revealed that Americans are more likely to take a pain killer for a toothache than to consult a dentist.  Of those who don’t regularly see a dentist, most (73 percent) give financial considerations as the reason.1  These results confirm that many are still struggling financially in this country and oral health often suffers as a consequence.

The survey findings make the third annual Fall for Smiles campaign, launching September 1 and running through the end of October, more important than ever.  The campaign reminds policymakers and the public of the importance of caring for their mouths, including regular dental visits, healthy food choices and avoiding tobacco products.  Dental offices, health educators, school oral health program officials, parents, and others can find a variety of tools to promote healthy mouths, including a social media guide, coloring sheets and campaign handbook by visiting www.oralhealthamerica.org/fallforsmiles.

“Oral Health America recognizes that many families are making difficult choices about how to spend resources during the busy back-to-school season,” said Beth Truett, President & CEO, Oral Health America.”  “Fall for Smiles reminds them to prioritize oral health because the mouth is the gateway to the body, and will affect children’s ability to be free from pain, pay attention in school and have healthy self-esteem.  The goal of this campaign is to educate Americans about why a healthy mouth is important, and to ensure that all Americans, particularly those most vulnerable to disease, are able to obtain the care they need.”

Additional findings in the public opinion survey show that Americans ages 18-34 are the most likely not to receive any dental care.1  Households earning less than $50,000 with children are also more likely not to consult a dentist first when facing dental pain.1  This shows that there is a significant need for policies and programs that support dental care to ensure that the 165 million work hours lost each year2 from preventable dental problems do not continue to escalate.

“The findings from the public opinion survey reinforce why Procter & Gamble is involved with Fall for Smiles,” said R. Ivan Lugo, DMD, MBA, Oral Care Professional and Scientific Relations, Regional Manager for North America and Puerto Rica, Procter & Gamble.  “The messages that Fall for Smiles promotes are vital when Americans are making choices about how to allocate resources and stay healthy.”

Fall for Smiles is supported by: Atlantic Precious Metal Refining, Aspen Dental, Dental Trade Alliance, DentaQuest, Hispanic Dental Association, Hu-Friedy, Ivoclar Vivadent, Midmark, OralDNA Labs, OSAP, Patterson Dental, Procter & Gamble and Young Dental.  For more information or to help promote that campaign please visit: www.oralhealthamerica.org.


1 Oral Health america public opinion survey sponsored by Oral Healthcare Can’t Wait and Procter & Gamble

2 Office of the Surgeon General, “National Call to Action to Promote Oral Health”

About Oral Health America

Oral Health America is a national, non-profit organization dedicated to changing lives by connecting communities with resources to increase access to dental care, educate and advocacy.  The Fall for Smiles Survey is sponsored by Oral Healthcare Can’t Wait and Procter & Gamble and conducted by Harris Interactive.  The survey was conducted online within the U.S. by Harris Interactive on behalf of Oral Health America in June 2012.  To learn more about Oral Health America visit: www.oralhealthamerica.org.